Analytics & Data Science at Purdue — turning messy data into clear decisions.

I analyze user behavior, build predictive models, and design decision frameworks that help teams move with confidence. My work blends statistical rigor with product intuition, focusing on impact and clarity.

Python SQL Pandas Scikit‑learn Power BI A/B testing Experiment design
Current focus
eCommerce analytics
Projects shipped
12+
Models in prod
4
Dashboards used
8
A/B tests run
10
About
Ian Hedges Picture

I’m an analytics and data science professional at Purdue University, focused on making data solutions usable for real teams. I love turning qualitative insights into measurable hypotheses, and building the pipelines, models, and dashboards that close the loop between analysis and decision.

My approach emphasizes transparent evaluation, systems thinking, and growth. I care about reliability, clarity, and helping teams see the signal in the noise—then act on it.

Skills
Python (Pandas, NumPy, scikit‑learn) SQL (Postgres, BigQuery) Experimentation & A/B testing Feature engineering Model evaluation & MLOps basics Data visualization (Power BI, Tableau, Looker) Business analytics & stakeholder storytelling ETL & data quality
Projects
GitHub
E‑commerce conversion uplift model
Python, scikit‑learn, SHAP

Trained a gradient boosting model to predict conversion propensity and inform targeting. Deployed explanations to surface drivers like shipping thresholds and page speed.

Data4Good Grief Stage Classifier
R-Studio, CARET models

Built a classification ensemble to place surviviors of deceased veterans in to an appropriate TAPS grief stage.

NBA Clustering Project
R-Studio, Clustering Models

Personal/hobby project focused on clustering NBA players on season averages from the 2024-2025 season.

Experience
Incoming Associate eCommerce Data Analyst — Uline
2025–present • eCommerce analytics, dashboards, experimentation

Partner with product and marketing to analyze user journeys, build dashboards, and guide test decisions. Focus on clarity, measurement, and practical impact.

eCommerce Data Analytics Intern — Uline
May 2025 - August 2025 • Data quality, reporting, collaboration

Contributed to analytics initiatives, improved reporting reliability, and supported cross‑functional teams with clear insights and documentation.

IT/ETG Operations Intern — Allied Solutions LLC
May 2024 - August 2024 • Web service support, SQL, scripting

Developed SQL queries for assisting customers issue for enterprise Guaranteed Asset Protection products and wrote PowerShell scripts to automate QA bot server directory clean-up.

Education
Purdue University — Daniels School of Business
Business Analytics & Information Management

Coursework in data science, statistics, database systems, and analytics strategy. Active in projects connecting quantitative analysis to business outcomes.

Contact

Interested in collaborating or chatting about analytics at scale? Reach out—I’m always open to practical problems and measurable impact.